Marketing specialists who will elevate your business growth and profitability.

A dedicated marketing and consulting partner for food, drink or e-commerce subscription businesses.

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Green Earth Organics

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Box of Wine

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Moyee Coffee

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Scribble & Stone

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Gimmie Golf Clothing

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Marley Spoon

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Green Earth Organics - Box of Wine - Moyee Coffee - Scribble & Stone - Gimmie Golf Clothing - Marley Spoon -

What we do.

Fractional CMO, business strategy and digital marketing services tailored to serve the food, drinks and e-commerce subscription markets.

Business Strategy & Growth Consulting

We provide comprehensive advisory services to our clients, offering expert guidance and strategic insights across a wide spectrum of areas, ranging from new product development and pricing strategies to in-depth customer and market research and the execution of traditional and digital marketing campaigns.

Digital Marketing Execution

Our media team excel in crafting dynamic marketing campaigns by leveraging Meta's extensive user base, TikTok's viral potential, and Google Ads' strategic placement, Our email strategies focus on personalised, data-driven communication, fostering customer engagement to ensure recurring revenue.

Planning for Profitability

With Oxalis, you have a dedicated marketing partner who is invested in your long-term profitability. We offer strategic profitability planning through our proprietary software, optimising marketing channels and collaborating closely to set realistic profitability goals for your business.

A little about us:

Fergus & his team have over 10 years experience working in the food, drinks and e-commerce subscription markets. Fergus founded the Irish farm box subscription business Harvest Day in early 2020 and this business was acquired in late 2022. Prior to this, Fergus ran the offline marketing in Australia for the global meal-kit delivery business Marley Spoon. He has also spent time working with a number of other Irish and Australian food and drink businesses as a freelance marketing consultant between 2015 and 2018. Fergus has an MSc in Marketing Practice from UCD Michael Smurfit Graduate Business School.

Fergus is also working on an exciting new food business called Abercorn Farm, a regenerative market garden in Bray, Co. Wicklow that will be supplying seasonal vegetables to some of Dublin’s best chefs.

What our clients say.

Kenneth Keavey, Green Earth Organics.

Ireland’s Largest Online Organic Grocery Business.

“Fergus and the team at Oxalis are and continue to be a pleasure to work with. He has an energy, determination and positivity that drives change and keeps us ahead of the game. Having tried both large agencies and smaller agencies I can definitely say that Fergus has outshone all and has been a perfect fit for us. He has a broad range of knowledge and experience in technologies and business processes that has brought instant results and driven increased sales. I would recommend Fergus and his team to the highest level, getting them on board will be one of the best decisions you make this year.”

Shane Reilly, Moyee Coffee UK & Ireland

The UK and Ireland’s first FairChain Coffee Company.

“We've been working working with Fergus and the team at Oxalis since the start of the year and I couldn't recommend them more. Fergus has great experience actually running a business so knows what's involved in aligning strategy and campaigns across different platforms to achieve results. Oxalis on paper manage our paid social ads, email marketing and search ad campaigns but really Fergus and his team are in the thick of it trying to make each aspect work. We're seeing excellent results now and are planning to go from strength to strength next year.”

Frequently Asked Questions.

Having personally operated businesses in the past, we distinguish ourselves by surpassing the typical scope of a traditional marketing agency, which often focuses solely on running ads. We offer strategic insights that encompass your entire business. Our expertise lies particularly in food, drinks, and e-commerce subscription businesses, allowing us to tailor our services to meet the unique challenges and opportunities within these industries. By combining our hands-on business experience with a comprehensive understanding of strategic marketing, we will elevate your business growth and profitability.
A Fractional Chief Marketing Officer (CMO) is a part-time or project-based marketing professional providing strategic leadership without the commitment of a full-time role. They offer expertise without the financial burden of a full-time executive, making them popular among startups and small businesses.
A fractional Chief Marketing Officer (CMO) provides cost-effective, flexible, and strategic expertise to businesses. They bring an objective viewpoint, quick impact, and access to networks. With extensive experience, they can mentor in-house teams, focus on specific projects, and offer a cost-efficient alternative to a full-time CMO or marketing manager.
We work with a maximum of 6 clients at any point in time. This allows us to integrate ourselves within your business beyond what a traditional marketing agency would offer.